True athletes understand that there is no offseason. Our task was to not only figure out how to get high school students in the spirit, but also light a fire that propelled them to excellence and into the beginning of a career. Our idea was to create an inspiring SPARQ Anthem and communicate the career path of an athlete by using elite athletes like Ndamukong Suh, Jonathan Stewart, and Clay Matthews and invite student athletes to become part of something special: the Nike Football program.