Goal Zero is an innovator of portable solar power systems; pioneering  products that are all about living your life untethered from the grid.  What better visual metaphor for this than renowned free-solo climber, Alex Honnold, clinging to the side of a rock face without the burden of a harness? We crafted this spot around Honnold’s obsession with free-climbing and his desire to remain connected to those he loves back home, even when miles from the nearest electrical outlet.