The LeBron 9 is at the the leading edge of advanced Nike design. The incredible fusion of aesthetics and technology represents the best of what Nike’s Innovation Kitchen is all about. Working with Nike Basketball, we launched the product with an aim to elevate its remarkable features. Channeling our inner Carl Sagan, we constructed a piece that uses deep space elements and morphs them into the LBJ-9, creating a product superiority piece that is galactic in scope.